Advertising Specialist

Durham, North Carolina, United States · Advertising expand job description ↓

Description

Company Description

Method Savvy is a growing marketing consultancy that works with ambitious leaders to create meaningful connections between great companies and their customers. Located in the heart of downtown Durham, NC we employ a diverse team of business strategists, creative thinkers, marketing professionals, data analysts and client service experts. Our organizational culture is open, entrepreneurial, team-oriented, fun and accountable. Wins are celebrated, and performance is measured.

Description

The Advertising Specialist is a self-motivated analytical thinker who is responsible for day-to-day management and optimization of client advertising campaigns. Overseeing implementation, testing and measurement, the Advertising Specialist works with the Digital Advertising Team and appropriate agency teams to deliver best-in-class integrated media solutions for our clients.

Primary Duties & Responsibilities

  • Assist with the research and creation of media plans that are strategically appropriate and aligned to client objectives.
  • Build, deploy and optimize search engine marketing campaigns in Google AdWords, Bing Ads and related advertising networks.
  • Build, deploy and optimize social media advertising campaigns on Facebook, Twitter, Pinterest and other social media advertising networks.
  • Trend-spotting using data gathered from digital analytics reporting tools and client data sets.
  • Manage testing and media optimization initiatives.
  • Assist in the set up and operations of advertising campaign tracking and analytics.
  • Proactively contribute ideas to improve campaign performance and maximize ROI.
  • Prepare and review campaign performance reports.
  • Assist in fielding technical or informational requests related to campaign performance or advertising platform capabilities

Requirements

The Advertising Specialist is a detail oriented problem solver who is energized by surfacing insights from raw data and optimizing for improved outcomes. With hands-on digital advertising experience, the Advertising Specialist isn’t afraid to tackle complex challenges in a fast-paced, client-driven environment.

Additional requirements include:

  • Demonstrated experience in a digital media agency or advertising department a plus.
  • An extraordinarily high attention to detail.
  • A working knowledge of Google AdWords and Bing Ads platforms.
  • Adept at working within a team and partnering across teams.
  • Experience using digital analytics platforms (Google Analytics, Adobe, etc.)
  • Demonstrated problem solving and quantitative skills.
  • Cool, calm, collected and collaborative.
  • Proficient in Excel / Google Sheets

Benefits

Located in the heart of downtown Durham, NC, our close-knit team enjoys a collaborative work environment that highly values critical thinking, creativity and accountability. We offer employees:

  • A competitive salary.
  • Free Health and Dental benefits.
  • 401(k) retirement benefits.
  • Short and long-term disability insurance.
  • Life insurance.
  • Flexible work schedule.
  • Paid new parent leave.
  • Unlimited, take it when you need it, vacation.
  • Casual dress code.
  • A spacious office complete with a foosball table and video games.
  • A fully-stocked kitchen that includes a built-in bar.
  • Laptop and second monitor.

Do you have a LinkedIn account? Import your resume and save time!

Personal information
Your Profile
Application Details